Creating+a+PSA

=Week 3 - Creating a PSA =

What is a Public Service Announcement?

 * How are they different/similar to commercials?
 * What are they used for?
 * List some examples

Examples of PSAs

 * Foundation for a Better Life http://forbetterlife.org/be-inspired/tv
 * Training Module DVD
 * PSA Workshop
 * Granite Examples

The primary goal of every PSA is to be effective.

 * Was the PSA effective?
 * What is the purpose?
 * Who is the audience?
 * How would you describe the tone/pace of PSAs?

Common PSA Techniques
- Humor, exaggeration, action/consequences, metaphors, personification/ guilt, fear
 * What techniques did the filmmakers use to get their message across?
 * Brainstorm several issues that can be covered in a 30 second PSA. Answer the following for select issues:
 * What is the subject or topic to be covered?
 * What is the purpose?
 * Who is the audience?
 * How will you tell your story visually?

Creating a PSA

 * Divide into groups of 3-5.
 * Select a topic for your PSA
 * How will you act out, or demonstrate, why your audience should/shouldn't do something (ie: don't litter, follow rules, etc.)
 * What kinds of techniques will you use to get your message across?
 * Explain or pitch your PSA to the teacher. When it's approved, you may start the storyboard. Don't forget to include audio.
 * When your storyboard is completed, rehearse your PSAs to make sure your lines are memorized and the length is 30 seconds.
 * Now you are ready to check out your equipment.
 * Assign roles for the shoot and shoot the PSA using the storyboard as a guide for the shots.
 * Capture and edit your footage on the computer using Windows Movie Maker. Add necessary audio, titles, music, transitions, etc.
 * Celebrate the final products with a screening!