Week 3 - Creating a PSA


Press Pass:

What is a Public Service Announcement?

    • How are they different/similar to commercials?
    • What are they used for?
    • List some examples

Examples of PSAs

The primary goal of every PSA is to be effective.

    • Was the PSA effective?
    • What is the purpose?
    • Who is the audience?
    • How would you describe the tone/pace of PSAs?

Common PSA Techniques

- Humor, exaggeration, action/consequences, metaphors, personification/ guilt, fear
  • What techniques did the filmmakers use to get their message across?
  • Brainstorm several issues that can be covered in a 30 second PSA. Answer the following for select issues:
    • What is the subject or topic to be covered?
    • What is the purpose?
    • Who is the audience?
    • How will you tell your story visually?

Creating a PSA

    • Divide into groups of 3-5.
    • Select a topic for your PSA
    • How will you act out, or demonstrate, why your audience should/shouldn't do something (ie: don't litter, follow rules, etc.)
    • What kinds of techniques will you use to get your message across?
    • Explain or pitch your PSA to the teacher. When it's approved, you may start the storyboard. Don't forget to include audio.
    • When your storyboard is completed, rehearse your PSAs to make sure your lines are memorized and the length is 30 seconds.
    • Now you are ready to check out your equipment.
    • Assign roles for the shoot and shoot the PSA using the storyboard as a guide for the shots.
    • Capture and edit your footage on the computer using Windows Movie Maker. Add necessary audio, titles, music, transitions, etc.
    • Celebrate the final products with a screening!